How B2B Companies Can Use Video Marketing to Drive Sales & Engagement

Video marketing isn’t just for B2C brands—B2B companies are leveraging video content to educate, engage, and convert potential clients. With the right strategy, video can help B2B businesses stand out in competitive markets, build trust with decision-makers, and drive more sales. At Studio 57 Production, we specialize in crafting B2B video marketing strategies that deliver measurable results. Here’s how your B2B company can leverage video to its full potential.

1. Why Video is Essential for B2B Marketing

  • Builds Trust with Decision-Makers – 70% of B2B buyers watch videos before making a purchase decision.

  • Simplifies Complex Concepts – Video helps break down technical or service-based solutions into digestible content.

  • Boosts Engagement & Retention – Viewers retain 95% of a message when watched in a video compared to 10% through text.

  • Enhances Lead Generation & Nurturing – Video increases email click-through rates by up to 300% and improves conversion rates.

2. Best Types of Video for B2B Marketing

1. Explainer & Product Demo Videos

  • Showcase your service or product with clear, concise video demonstrations.

  • Highlight key features and benefits to help prospects understand your offering.

2. Customer Testimonials & Case Study Videos

  • Build credibility by sharing real success stories from satisfied clients.

  • Use statistics and customer quotes to reinforce the impact of your services.

3. Thought Leadership & Educational Videos

  • Establish authority by providing valuable industry insights and trends.

  • Interview company executives, subject matter experts, and industry leaders.

4. Webinar & Live Q&A Sessions

  • Engage potential clients in real-time by hosting educational webinars.

  • Repurpose webinar recordings into bite-sized clips for further marketing.

5. Behind-the-Scenes & Company Culture Videos

  • Showcase your brand’s values, mission, and workplace culture.

  • Helps build strong relationships with potential clients and partners.

3. Where to Use Video in B2B Marketing

1. On Your Website & Landing Pages

  • Embed videos on homepage, product pages, and service pages to increase engagement.

  • Video on landing pages can increase conversions by up to 80%.

2. In Email Marketing Campaigns

  • Personalized video emails improve response rates and lead nurturing efforts.

  • Use video teasers in email marketing to boost click-through rates.

3. On LinkedIn & Social Media

  • LinkedIn video ads and organic video content generate higher engagement.

  • Share thought leadership and product-related videos on B2B-friendly platforms.

4. In Sales & Lead Generation Efforts

  • Video proposals and sales outreach videos create personalized touchpoints.

  • Helps sales teams build rapport and stand out from competitors.

4. Video Marketing Best Practices for B2B Success

  • Keep It Concise – Decision-makers have limited time; get straight to the point.

  • Use High-Quality Production – Professionalism matters in B2B relationships.

  • Include Strong CTAs – Guide viewers toward the next step in the sales process.

  • Repurpose & Distribute Video Content – Adapt videos for multiple platforms and formats.

  • Measure Performance & Optimize – Track engagement metrics and refine future videos.

5. Elevate Your B2B Marketing with Studio 57 Production

Video marketing is a powerful tool for B2B businesses looking to increase brand awareness, nurture leads, and close more deals. At Studio 57 Production, we help B2B brands craft compelling video content that speaks directly to their target audience.

Ready to boost your B2B marketing strategy with video? Let’s create high-quality content that drives engagement and sales.